Welcome to the NNI Press Ad of the Month Awards 2012.
These awards are designed to showcase the most creative, most effective ads that appear in the pages of our newspapers each month.
If your agency or company has had an ad published in any NNI national or local/regional title, you can enter it in our Press Ad of the Month competition. Just check our awards criteria and submit your ad here.
Let’s see what you’ve been up to this month.
Thanks for visiting.
Every day, our newspapers are full of great examples of the craft of press advertising...
Full page ads that stop you in your tracks. Page killers that keep catching the eye while you’re reading your favourite columnist. Cunning little two- and three-column ads that hint at and eventually make you turn back for a second look.
These kind of ads remind our advertisers that newspapers are a powerful, distinctive medium with a range of unique strengths.
These ads all have a place in the lives of the 3.1 million people around Ireland who pick up a copy of their favourite newspaper every week and immerse themselves in that warm, familiar environment.
They make everyone happy. They make our newspapers look good. They make products, services and brands look good. And they make our readers... look.
The NNI Press Ad of the Month awards are designed to celebrate and showcase the best ads that appear in our newspapers each month.
In handing out monthly honours we’ll also build up a body of outstanding work that will compete for the NNI ‘Press Ad of the Year’ awards.
So... over to you. Agencies, media shops, direct advertisers, if you think your latest press ad is good enough, we think it deserves a shot.
Let's see what you’ve got going on.
ENTRY CRITERIA | JUDGING CRITERIA
The NNI ‘Press Ad of the Month’ competition will take place each calendar month.
To be eligible for that month’s competition, an ad must have been published in at least one NNI title during that month.
The closing date for entries will be one week after the last working day of the month.
Ads of all shapes and sizes are eligible.
The competition is open to agency and non-agency (direct) entries.
In the case of campaigns, ads may be entered individually as they appear (by month), or collectively as a series. In the latter case, entrants should wait until all executions have been published before entering the work as a campaign.
Ads that were created abroad (e.g. by a parent agency) and ‘imported’ to Ireland for publication may be entered, however as per the entry form, the creative team responsible for art, copy etc must be named.
All entries must adhere to the ASAI’s code of standards – any ad that is subject to an upheld complaint to the ASAI will not be eligible.
Entries must be submitted digitally only (see ‘entry guidelines’) – no hard copy entries will be accepted.
Entries may be submitted more than once if they are published in more than one calendar month, e.g. if an ad is published in June and again in July it may be entered in both of those monthly competitions.
NNI reserves the right to use all entries for promotional/display purposes.
Each month, the judging panel will select a shortlist of at least three ads and one overall winner. Both the overall winner and shortlisted ads will qualify for the NNI ‘Press Ad of the Year’ shortlist.
This is a creative competition so while other factors, e.g. effectiveness, media strategy etc may be considered, creativity (concept, copy, art direction) will be the main deciding factor.
Each monthly judging panel will consist of one senior agency creative and one senior media specialist. These guest judges will be rotated on a monthly basis.
The judging panel will be chaired by Martin Wright. Martin is the Executive Creative Director of Havas Worldwide Dubai.
The two judges will allocate points to their preferred (shortlisted) entries; the entry with the most points will be deemed the overall winner for that month. In the event of a tie, the Chairman will have a deciding vote.
Judges will not consider ads that have been submitted on behalf of their own agency.
The judging panel may reserve the right not to select an overall winner (or shortlist) if they feel the standard is not at the appropriate level.
The judging panel’s decision is final; no correspondence will be entered into.
Neil Dawson, NNI Press Ad of the Year Judge
National Newspapers of Ireland (NNI) is delighted to announce that Neil Dawson, Executive Creative Director of BETC London, will be the international judge for the NNI Press Ad of the Year Awards 2011.
Neil is one of the top creatives working in the industry currently and he is no stranger to advertising awards. Before he launched BETC London, Neil was Worldwide Chief Creative Officer on the Philips account at DDB, where he won back-to-back Cannes Grand Prix for Carousel and Parallel Lines.
However, Cannes was not Neil’s first taste of awards success. He is the man responsible for the much-lauded VW Surprisingly Ordinary Prices print campaign. One ad within this campaign, Wedding is the most awarded print ad ever, according to the Gunn Report.
Neil has also produced highly acclaimed work for Levi’s, Johnnie Walker, American Airlines, Adidas and plenty of other internationally recognised brands.
So, although he might be more accustomed to receiving awards than handing them out, he’ll be doing just that, right here, next spring.
Each month, all shortlisted entries (minimum three ads) will be featured on the NNI website.
Each overall monthly winning ad will be re-published in a reduced-size format (size will depend on format of the original ad) with explanatory caption/credits in at least three NNI titles.
The publication schedule for monthly winning ads will depend on the title(s) in which the ad originally appeared, as well as available space across the range of NNI titles.
NNI will try to ensure that winners appear in the title(s) that originally published the ads, but this may not always be possible.
In any case, the winning agency or direct advertiser will be notified in advance as to the titles in which their ad will appear.
All monthly winners and shortlisted ads will qualify for the end-of-year NNI Press Ad of the Year Awards.
Welcome to the NNI Regional Ad of the Year award.
This initiative is designed to showcase the best ads that appear in the pages of our local and regional newspapers throughout 2011.
Our regional award is open to agencies and direct advertisers, and will be announced at the NNI Press Ad of the Year awards in spring 2012.
Entry criteria
To be eligible for the NNI Regional Ad of the Year award, an ad must have been published in at least one NNI local/regional title during the calendar year 2011.
The competition is open to agency and non-agency (direct) entries.
Ads of all shapes and sizes are eligible.
Campaigns are eligible, as long as all entries (executions) were published in 2011.
In the interest of fairness, we will not accept ads created on behalf of individual members (newspapers) of NNI Local & Regional.
All entries must adhere to the ASAI’s code of standards – any ad that is subject to an upheld complaint to the ASAI will not be eligible.
Entries must be submitted digitally only (see ‘entry guidelines’) – no hard copy entries will be accepted.
NNI reserves the right to use all entries for promotional/display purposes.
The closing date for entries is 31 January 2012.
Judging criteria
The NNI Regional Ad of the Year judging panel will include a senior ad agency creative and a senior media specialist.
The judging panel will select a shortlist of 12 entries which will qualify for (and be exhibited at) the NNI Press Ad of the Year awards.
An international judge will then select an overall NNI Regional Press Ad of the Year.
This is a creative competition so while other factors, e.g. effectiveness, media strategy etc may be considered, creativity (concept, copy, art direction) will be the main deciding factor.
Judges will not consider ads that have been submitted on behalf of their own agency (if applicable).
The judging panel’s decision is final; no correspondence will be entered into.
Ronan Nulty is Creative Director and Board Director of Publicis Dublin. He is a multi-award winning copywriter across a range of brands and categories.
A native of Skibbereen and with over 17 years’ experience in advertising, Fiona is Deputy Managing Director of Mediaworks whose clients include KBC, McDonald’s, John West, Pandora, Liberty Insurance, Trócaire, Sony and Johnston Mooney & O’Brien. Fiona is passionate about the role print plays in marketing communications and particularly integrating both creative and media to provide more effective advertising.
National Newspapers of Ireland (NNI) is delighted to announce that Neil Dawson, Executive Creative Director of BETC London, will be the international judge for the NNI Press Ad of the Year Awards 2011.
Neil is no stranger to advertising awards. Before he launched BETC London, Neil was Worldwide Chief Creative Officer on the Philips account at DDB, where he won back-to-back Cannes Grand Prix for Carousel and Parallel Lines.
However, Cannes was not Neil’s first taste of awards success. He is the man responsible for the much-lauded VW Surprisingly Ordinary Prices print campaign. One ad within this campaign, Wedding is the most awarded print ad ever, according to the Gunn Report.
Paul Cooke, Chairman of NNI said, “Neil is well placed to judge which ads stand out and deserve to be honoured with a NNI Press Ad of the Year award for 2011. We have already received some fantastic entries and have presented NNI Press Ad of the Month awards to some of the most creative, thought provoking and effective print ads to be created in Ireland this year. These ads, plus those shortlisted each month, will go forward into the NNI Press Ad of the Year competition, from which Neil will select the winners in best copywriting, best art direction as well as the overall winner, the Grand Prix.”
There is still plenty of time for ad agencies and clients alike to make their mark upon the awards. The closing date for entries to the September competition is October 14, and the closing date for the October competition is November 18. Competitions will also be held for ads published in NNI titles in November and December. Enter here.
Advertisement/Campaign Title:
Agency: DDFH&B
Client: DCC
Copywriter: Paddy Treacy
Art Direction: Mark Shanley
Media Planning: Leah Jordan
Advertisement/Campaign Title: Chair - Polo
Agency: OwensDDB
Client: Volkswagen
Copywriter: Adrian Cosgrove
Art Direction: Donal O\ Dea
Media Planning: MediaCom
Advertisement/Campaign Title: - Josh
Agency: Ogilvy MEC Ireland
Client: Make A Wish Foundation
Copywriter: Laurence O Byrne
Art Direction: Laurence O Byrne
Media Planning: MEC Ireland
Advertisement/Campaign Title: Farm Safety - The lucky one
Agency: McCann Erickson Dublin
Client: The Health and Safety Authorit
Copywriter: Emma Sharkey
Art Direction: Ray Swan
Media Planning: Clear Blue Water
Advertisement/Campaign Title: - O\ Leary\ s morning coffee
Agency: Publicis QMP
Client: Spar
Copywriter: Darragh Carey
Art Direction: Ger Roe
Media Planning: Mediavest
Advertisement/Campaign Title: - Clarkson
Agency: OwensDDB
Client: Skoda
Copywriter: Adrian Cosgrove
Art Direction: Donal O Dea
Media Planning: Garret O Beirne in Mediacom
Advertisement/Campaign Title: - Rugby Pass
Agency: Irish International
Client: Diageo - Guinness
Copywriter: Bernie Martin
Art Direction: Paddy Geraghty
Media Planning: Carat - Ian McGrath
Advertisement/Campaign Title: 1000 words - 1000 words
Agency: bloom
Client: fujifilm
Copywriter: Tara Hendron
Art Direction: Dee Cunniffe
Media Planning: Mindshare
Advertisement/Campaign Title: Feis Ceoil - Feis Ceoil
Agency: Irish International
Client: ESB
Copywriter: Bernie Martin
Art Direction: Paddy Geraghty
Media Planning:
Advertisement/Campaign Title: Brancott Estate Curious Feast - Curious?
Agency: Boys&Girls, Vizeum
Client: Irish Distillers Pernod Ricard
Copywriter: Anne Fleming
Art Direction: Bairbre McGlade
Media Planning: Vizeum - Joanna Gorczak
Advertisement/Campaign Title: Eamon Dunphy Campaign - Stuff the Bookies
Agency: Bonfire
Client: Betfair
Copywriter: Ian Doherty
Art Direction: Sean Hynes
Media Planning: Gemma Corbett - Mediavest
Advertisement/Campaign Title: - Fuseboard
Agency: Irish International
Client: RSA
Copywriter: Dillon Elliot, Catherine Lennon
Art Direction: Catherine Lennon, Dillon Elliot
Media Planning: MediaVest
Advertisement/Campaign Title: - Volkswagen Resale Value
Agency: Owens DDB
Client: Volkswagen
Copywriter: Roger McGrath
Art Direction: Niamh Fahey
Media Planning: Mediacom - Sarah Malone
Advertisement/Campaign Title: Brain Food - Beehive & Railings
Agency: Mediaworks - Boys & Girls
Client: John West
Copywriter: Rory Hamilton and Roger McGrath
Art Direction: Bairbre McGlade
Media Planning: Fiona Field and Caroline Lennon (Mediaworks)
Advertisement/Campaign Title: - Hand
Agency: ogilvy
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Laurence O Byrne
Media Planning: Mec
Advertisement/Campaign Title: Carlsberg Nostalgia - 84 Minutes
Agency: Irish International
Client: Diageo
Copywriter: Mark Nutley
Art Direction: Pat Hamill
Media Planning: Cara
Advertisement/Campaign Title: - Bloomsday
Agency: Ogilvy & Mather
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Jack Healy
Media Planning: Mindshare
Advertisement/Campaign Title: Doing Our Bit - Doing Our Bit
Agency: Young Euro RSCG
Client: Bulmers
Copywriter: Judy O Broin
Art Direction: Philip Elliott
Media Planning: Conor Murphy - Carat
Advertisement/Campaign Title: Children Believe what they are told - Little Bastard Tweet
Agency: Ogilvy
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Laurence O Byrne
Media Planning: Ken Nolan
Advertisement/Campaign Title: CDM Apprentice - Apprentice - It s Here
Agency: Carat Ireland
Client: Cadburys Dairy Milk
Copywriter: Colm O Gaora
Art Direction: Andrew Clare
Media Planning: Carat Ireland
Advertisement/Campaign Title: Incredible Shrinking Quote - Incredible Shrinking Quote
Agency: Publicis QMP
Client: FBD
Copywriter: Ronan Nulty and Darragh Carey
Art Direction: Sally O Sullivan
Media Planning: Carat. Client service: Sally Ryan & Sheena Denneny
Advertisement/Campaign Title: Spay Drive - Cut the cruelty
Agency: Rothco Social +
Client: ISPCA
Copywriter: Sam Doyle
Art Direction: Clayton Homer
Media Planning: Roisin Field
Advertisement/Campaign Title: Introducing Brands to M&S - We ve made space
Agency: Rainey Kelly Kick Communications Mindshare
Client: Marks & Spencer
Copywriter: Tim Cordell
Art Direction: Alex Bamford
Media Planning: Cathy Collins
Advertisement/Campaign Title: - Helipad
Agency: Irish International
Client: Diageo - Guinness
Copywriter: Creative
Art Direction: Creative
Media Planning: Carat
!! 
Advertisement/Campaign Title: Bourne Legacy - Bourne Legacy - Back Page Takeover
Agency: MediaCom
Client: Universal Pictures
Copywriter: Aoife McLoughlin
Art Direction: Aoife McLoughlin
Media Planning: Ann Delaney Ciara Baker
Advertisement/Campaign Title: eMobile Press Brand - Hello Ireland
Agency: Chemistry
Client: eMobile
Copywriter: Phil Hickes
Art Direction: Adrian Fitzsimon
Media Planning: John Urch, Aegis Media
Advertisement/Campaign Title: Mr. Jack\ s Birthday 2011 - Mr. Jack\ s Birthday Bottle Advert
Agency: iris
Client: Jack Daniel\ s
Copywriter: Leigh Wallace & Jon Smith
Art Direction: Neal Horrigan & Kevin Howes
Media Planning: Dion Magee - Universal McCann
Advertisement/Campaign Title: Anamnocht Documentaries - 1. Dha Chuirt 2. Paddy Don Patricio
Agency: Publicis Dublin
Client: TG4
Copywriter: Kris Clarkin
Art Direction: Dan O Neill
Media Planning: Rianne Rusthoven
Advertisement/Campaign Title: Seven Signatures - Seven Signatures
Agency: Publicis QMP
Client: TG4
Copywriter: Des Creedon
Art Direction: John Kilkenny
Media Planning: Mark Delaney, Mediavest
Advertisement/Campaign Title: - Happy Halloween
Agency: Ogilvy
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Laurence O\ Byrne
Media Planning: Ken Nolan Mindshare
Advertisement/Campaign Title: Dublin Graffitied - Playground
Agency: DDFH&B
Client: Dublin City Council
Copywriter: Paddy Treacy
Art Direction: Mark Shanley
Media Planning: Mediavest
Advertisement/Campaign Title: Discover - Strength, Barley, Warmth
Agency: Boys & Girls (creative), Vizeum (media)
Client: Powers Whiskey, Irish distill
Copywriter: Rory Hamilton
Art Direction: Michael Creagh, Jonathon Cullen
Media Planning: Vizeum - Joanna Gorczak
Advertisement/Campaign Title: Just One Appeal - Preventable deaths - Just One Appeal Launch
Agency: Javelin
Client: Unicef
Copywriter: Gai Griffin Niall Carey
Art Direction: Jason Morgan Cathal O\ Flaherty
Media Planning: Chris Nolan Ken Reddin, Carat
Advertisement/Campaign Title: - Impractical
Agency: DDFH&B
Client: DCC
Copywriter: Paddy Treacy
Art Direction: Mark Shanley
Media Planning: Leah Jordan
Advertisement/Campaign Title: New A7 Launch - Audi A7 Translucent Wrap
Agency: MediaCom
Client: Audi Ireland
Copywriter: Garret Murpohy
Art Direction: Garret Murphy
Media Planning: Debbie Kiely
Advertisement/Campaign Title: - Silent Night, A Christmas Story
Agency: Ogilvy
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Laurence O\ Byrne
Media Planning: Ken Nolan, Mindshare
November WINNER
