Welcome to the NNI Press Ad of the Month Awards.
This initiative is designed to showcase and reward the best and most creative ads that appear in the pages of our national newspapers each month.
If your agency or company has had an ad published in any NNI title, you can enter it in our Press Ad of the Month competition. Just check our entry criteria and submit your ad here.
Each month our panel of judges will select a shortlist and one overall winner. There are monthly prizes, and all winners and shortlisted ads qualify for our Press Ad of the Year event.
Let’s see what you’ve been up to this month.
Thanks for visiting.
Every day, our newspapers are full of great examples of the craft of press advertising...
Full page ads that stop you in your tracks. Page killers that keep catching the eye while you’re reading your favourite columnist. Cunning little two- and three-column ads that hint at and eventually make you turn back for a second look.
These kind of ads remind our advertisers that newspapers are a powerful, distinctive medium with a range of unique strengths.
These ads all have a place in the lives of the 3.1 million people around Ireland who pick up a copy of their favourite newspaper every week and immerse themselves in that warm, familiar environment.
They make everyone happy. They make our newspapers look good. They make products, services and brands look good. And they make our readers... look.
The NNI Press Ad of the Month awards are designed to celebrate and showcase the best ads that appear in our newspapers each month.
In handing out monthly honours we’ll also build up a body of outstanding work that will compete for the NNI ‘Press Ad of the Year’ awards.
So... over to you. Agencies, media shops, direct advertisers, if you think your latest press ad is good enough, we think it deserves a shot.
Let's see what you’ve got going on.
The NNI ‘Press Ad of the Month’ competition will take place each calendar month.
To be eligible for that month’s competition, an ad must have been published in at least one NNI title during that month.
The closing date for entries will be two weeks after the last working day of the month, e.g. for June competition (last day of month is Wednesday 30 June) the deadline will be Wednesday 14 July.
Ads of all shapes and sizes are eligible.
The competition is open to agency and non-agency (direct) entries.
In the case of campaigns, ads may be entered individually as they appear (by month), or collectively as a series. In the latter case, entrants should wait until all executions have been published before entering the work as a campaign.
Ads that were created abroad (e.g. by a parent agency) and ‘imported’ to Ireland for publication may be entered, however as per the entry form, the creative team responsible for art, copy etc must be named.
All entries must adhere to the ASAI’s code of standards – any ad that is subject to an upheld complaint to the ASAI will not be eligible.
Entries must be submitted digitally only (see ‘entry guidelines’) – no hard copy entries will be accepted.
Entries may be submitted more than once if they are published in more than one calendar month, e.g. if an ad is published in June and again in July it may be entered in both of those monthly competitions.
NNI reserves the right to use all entries for promotional/display purposes.
Each month, the judging panel will select a shortlist of at least three ads and one overall winner. Both the overall winner and shortlisted ads will qualify for the NNI ‘Press Ad of the Year’ shortlist.
This is a creative competition so while other factors, e.g. effectiveness, media strategy etc may be considered, creativity (concept, copy, art direction) will be the main deciding factor.
Each monthly judging panel will consist of one senior agency creative and one senior media specialist. These guest judges will be rotated on a monthly basis.
The judging panel will be chaired by Maeve Donovan, former Managing Director of The Irish Times and former Chairman of NNI, who will remain in situ for 12 months.
The two judges will allocate points to their preferred (shortlisted) entries; the entry with the most points will be deemed the overall winner for that month. In the event of a tie, the Chairman will have a deciding vote.
Judges will not consider ads that have been submitted on behalf of their own agency.
The judging panel may reserve the right not to select an overall winner (or shortlist) if they feel the standard is not at the appropriate level.
The judging panel’s decision is final; no correspondence will be entered into.
Each month, all shortlisted entries (minimum three ads) will be featured on the NNI website.
Each overall monthly winning ad will be re-published in a reduced-size format (size will depend on format of the original ad) with explanatory caption/credits in at least three NNI titles.
The publication schedule for monthly winning ads will depend on the title(s) in which the ad originally appeared, as well as available space across the range of NNI titles.
NNI will try to ensure that winners appear in the title(s) that originally published the ads, but this may not always be possible.
In any case, the winning agency or direct advertiser will be notified in advance as to the titles in which their ad will appear.
All monthly winners and shortlisted ads will qualify for the end-of-year NNI Press Ad of the Year Awards.
Welcome to the NNI Regional Ad of the Year award.
This initiative is designed to showcase the best ads that appear in the pages of our local and regional newspapers throughout 2010.
Our regional award is open to agencies and direct advertisers, and will be announced at the NNI Press Ad of the Year awards in spring 2011.
Entry criteria
To be eligible for the NNI Regional Ad of the Year award, an ad must have been published in at least one NNI local/regional title during the calendar year 2010.
The competition is open to agency and non-agency (direct) entries.
Ads of all shapes and sizes are eligible.
Campaigns are eligible, as long as all entries (executions) were published in 2010.
In the interest of fairness, we will not accept ads created on behalf of individual members (newspapers) of NNI Local & Regional.
All entries must adhere to the ASAI’s code of standards – any ad that is subject to an upheld complaint to the ASAI will not be eligible.
Entries must be submitted digitally only (see ‘entry guidelines’) – no hard copy entries will be accepted.
NNI reserves the right to use all entries for promotional/display purposes.
The closing date for entries is 31 January 2011.
Judging criteria
The NNI Regional Ad of the Year judging panel will include a senior ad agency creative and a senior media specialist.
The judging panel will select a shortlist of 12 entries which will qualify for (and be exhibited at) the NNI Press Ad of the Year awards.
An international judge will then select an overall NNI Regional Press Ad of the Year.
This is a creative competition so while other factors, e.g. effectiveness, media strategy etc may be considered, creativity (concept, copy, art direction) will be the main deciding factor.
Judges will not consider ads that have been submitted on behalf of their own agency (if applicable).
The judging panel’s decision is final; no correspondence will be entered into.
Started out in Youngs, went to Irish International, left to go around the world, came back and freelanced for two years and now am creative director of Rothco. Some campaigns I would be proud of would be Donegal Catch - three men in boat, IBTS - they need blood, not excuses, Club Orange - Clubbing orange factory, AIB Stories, O2 turtles, AVIVA - we've seen it all. Like being a CD, but hate doing reviews.
Managing Director and Founder Focus Advertising Daragh Cafferky started his advertising career in Arrow Advertising in the early 80’s. He moved to the US and worked for Doyle Dane Bernback on Madison Avenue – making him a legitimate ‘Madman’ Returning to Ireland he joined Bill Walsh’s Innovation Group and in 1991 founded Focus Advertising. Focus is one of the very few wholly owned Irish agencies left and its client list includes Ronseal, Irish Insurance Federation , Schering Plough, Galway Races , American Holidays, Bio Oil, Bestquote, Irish Nursing Board, National off Licence Association.
The culmination of the 2010 NNI ‘Press Ad of the Month’ programme will be the NNI ‘Press Ad of the Year’ awards, to be held in Dublin in spring 2011.
Both monthly winners and monthly shortlisted ads will be eligible for the Press Ad of the Year awards, which will be judged by one of the very top names in the global advertising game.
Our international man of mystery (judge) will award prizes in categories including Best Copywriting, Best Art Direction, Best Non-Agency Ad
and of course…
The 2010 NNI Press Ad of the Year.
Trophies. Cash. And a good night for all.
We’ll post details of the what, the where and the when as we finalise them – so keep checking back, and have your calendar on stand-by.
Thanks.
Advertisement/Campaign Title:
Agency: Ogilvy & Mather
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Jack Healy
Media Planning: Mindshare
Advertisement/Campaign Title: Chair - Polo
Agency: OwensDDB
Client: Volkswagen
Copywriter: Adrian Cosgrove
Art Direction: Donal O\ Dea
Media Planning: MediaCom
Advertisement/Campaign Title: - O\ Leary\ s morning coffee
Agency: Publicis QMP
Client: Spar
Copywriter: Darragh Carey
Art Direction: Ger Roe
Media Planning: Mediavest
Advertisement/Campaign Title: 1000 words - 1000 words
Agency: bloom
Client: fujifilm
Copywriter: Tara Hendron
Art Direction: Dee Cunniffe
Media Planning: Mindshare
Advertisement/Campaign Title: Eamon Dunphy Campaign - Stuff the Bookies
Agency: Bonfire
Client: Betfair
Copywriter: Ian Doherty
Art Direction: Sean Hynes
Media Planning: Gemma Corbett - Mediavest
Advertisement/Campaign Title: Brain Food - Beehive & Railings
Agency: Mediaworks - Boys & Girls
Client: John West
Copywriter: Rory Hamilton and Roger McGrath
Art Direction: Bairbre McGlade
Media Planning: Fiona Field and Caroline Lennon (Mediaworks)
Advertisement/Campaign Title: - Bloomsday
Agency: Ogilvy & Mather
Client: ISPCC
Copywriter: Des Kavanagh
Art Direction: Jack Healy
Media Planning: Mindshare
June WINNER
